While we are in the early days of the metaverse, leaders who shy away from the uncertainty of the metaverse will soon be operating in worlds defined by others.īusinesses will find themselves on the front lines of establishing safety and defining the human experience in these worlds. In our free time, new consumer metaverses will transport us to almost any type of world we can imagine, to play games, socialize or relax. Major companies will have their own internal metaverses to let employees work and interact from anywhere. And purely digital worlds are expanding as well. Tomorrow we’ll see these grow into smart neighborhoods, cities and countries, where massive digital twins mirror physical reality.
We already have small-scale intelligent physical worlds like smart factories, intelligent cruise ships and automated ports.
The physical world is coming alive with new capabilities, environment by environment, each with its own rules.
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