What were the early influences that pulled you into the subject?
His teaching method was tough, but we received a solid foundation in typography and lettering that has held us in good stead till now. I had a very inspiring professor called Vinay Saynekar, a type designer himself, whose passion for type was infectious. I was introduced to typography and lettering at JJ, and developed an unwavering love for letters that has played an important role in all my work ever since.
In fact, I went there with the intention of learning commercial art so I could make animated films. When I applied to study at JJ, I didn’t have any prior knowledge of type. Sulekha indulges us in a conversation about the Baloo Da, a Bengali type family she recently designed and the challenges and rewards of being an independent type designer in India.ĭid your interest in typography and type design develop while you were in college? Perhaps her most striking project yet has been the Bangla and Tamil alphabets she designs and shares on Instagram, finding inspiration in ceramic tiles, window grills and needlework techniques like the kantha stitch. When she’s not working on commercial briefs, Sulekha mostly spends time practising in her sketchbook and developing conceptual letterforms. Today, she works as an independent type designer and letterer helping small businesses find the best design solutions to tell their stories. Over the years, Sulekha has designed brand identity systems for clients like Vistara , Paradise and Mother Dairy during her stint with leading design agency Ray+Keshavan. She designs research-led type families designed with type foundry Ek Type, while also working on her obsessive, everyday projects where she imagines alphabets and numbers from different Indic scripts in her own style. Her penchant for geometry shapes the intuitive and innovative letterforms she designs today. She discovered type design while in pursuing graphic design at Sir J.J Insitute of Applied Art, and her propensity for the subject has sharpened ever since.
The love for letters and all things type was ingrained in Sulekha since she was a young girl, staring wide-eyed at Bollywood film posters and the way they treated the title of the film in different scripts.
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